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vw.com
Crispin Porter + Bogusky including Jiwon Lee
visit vw.com
Introduction by Cripin Porter + Bogusky
vw.com Redesign
Search/Navigation widget
At the new sites core is a search-based navigation engine that allows users access to any piece of content on vw.com within 2-clicks. The site navigation scheme and associated navigation widget tie together VW online initiatives both at a technical level and creating a single destination for our owners and best prospects, providing an engaging and innovative user experience.
vw.com
Crispin Porter + Bogusky including Jiwon Lee
visit vw.com
Introduction by Cripin Porter + Bogusky
vw.com Redesign
Search/Navigation widget
At the new sites core is a search-based navigation engine that allows users access to any piece of content on vw.com within 2-clicks. The site navigation scheme and associated navigation widget tie together VW online initiatives both at a technical level and creating a single destination for our owners and best prospects, providing an engaging and innovative user experience.
Find a Dealer
The new enhanced find a dealer functionality leverages mapping technology, allowing users to search for dealers by zip code and name, and delivering the search query within a user friendly area map, plotting the locations of the top results. The maps are zoomable and viewable in map, satellite or hybrid formats.
The new enhanced find a dealer functionality leverages mapping technology, allowing users to search for dealers by zip code and name, and delivering the search query within a user friendly area map, plotting the locations of the top results. The maps are zoomable and viewable in map, satellite or hybrid formats.
Builders and VW Features
VW model Builders allow users to customize their vehicles by selecting colors, features, packages, accessories and wheel options and watch as the cars are built through 3D visuals. Once the user has built the car of their dreams they have the associated price and can relay the specifications directly to a dealer. Users can then take their car on a virtual spin, with VW features from putting a Jetta through crash testing to breeding your Rabbit with other Rabbits (vehicular and the fuzzy guys).
VW model Builders allow users to customize their vehicles by selecting colors, features, packages, accessories and wheel options and watch as the cars are built through 3D visuals. Once the user has built the car of their dreams they have the associated price and can relay the specifications directly to a dealer. Users can then take their car on a virtual spin, with VW features from putting a Jetta through crash testing to breeding your Rabbit with other Rabbits (vehicular and the fuzzy guys).
