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Burger King Xbox Game
Crispin Porter + Bogusky including Jiwon Lee
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Introduction by Crispin Porter + Bogusky
BK King Games
With the success of BK's various advertising campaigns, from Subservient Chicken, to the Whopperettes, Whopper Jr, to the King himself, a dynasty of characters has been created for the fast food chain. What better way to make these BK personalities a bigger part of our customers' lives than to go beyond advertising and include them in engaging, interactive consumer entertainment - on a platform that has become the new web. Each game gives you control over a BK character in a number of different game-playing scenarios, pocket-bike racing, bumper cars, and a unique form of stealth adventure where you're able to go behind the mask of the King. All of the games also contain unique features like taunt buttons that let your characters smack-talk. And a machinima mode that lets users create machinima videos. We also hosted 1-day and 2-day tournaments for prizes which had thousands and thousands competing from all parts of the country over XBOX Live.
